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About CHI

Built by someone who started in the trades.

CHI (Collective Human Intelligence) is a Florida company that helps trades, field service and manufacturing businesses find out what their records are worth, license what's safe to sell, and put the rest to work, with the people who built that knowledge sharing in what it earns.

What CHI means

CHI Collective Human Intelligence

noun

  1. What artificial intelligence really is: the knowledge of many people, gathered and run through an algorithm to find an answer.
  2. Better answers come from more perspectives. Twenty people's records hold twenty ways to solve the same problem. There's more than one right way, and sometimes there's a best way. AI lets us learn from other people's trial and error.

Artificial intelligence is human intelligence, gathered

Every answer an AI gives you is built from things people wrote, did and recorded: manuals, job notes, conversations, photos, years of trial and error. The algorithm is the machinery. The intelligence is human. So we call it what it is: collective human intelligence.

That's also why more perspectives make better answers. Ask one technician how to diagnose a failing compressor and you get one good way. Gather the records of twenty technicians across twenty companies and you can see every way that works: which is fastest, which costs least, and which holds up best. There's more than one right way to do a job, and more than one way to become efficient.

And it's why the people behind the knowledge deserve credit for it. When their records help build something valuable, they should share in what it earns.

Out of many, one.
United we stand. Together, we are mighty.

Our mission

To free up each other's time so we can all do more of what we really want to do.

Our vision

A trades economy where know-how is treated as an asset, and the people who built it share in what it earns.

Our name

Collective Human Intelligence: many people's work, one body of knowledge.

Out of many, one.
United we stand. Together, we are mighty.

The founder

I started my career in the trades. Then I spent fifteen years selling enterprise software in fintech, HR, insurance and engineering, watching big companies turn their data into an advantage while the shops I came from kept theirs in filing cabinets and the heads of their best people.

In 2026 that changed. AI companies started paying real money for real operating records, because the internet can't teach a machine how a roof actually gets fixed. The businesses that kept good records for decades are sitting on an asset they don't know they own.

I built CHI to close that gap. We help owners find what their records are worth, sell what's safe to sell, and put the rest to work in their own business, so the know-how of their best people stays in the company and those people share in what it earns.

I'm building this so my family can travel and learn from the world together. I want the same freedom for every owner and crew I work with.

Alexander Cook, Founder and CEO

Alexander at a glance

  • Started his working life in the trades
  • Ran audio, video and computer systems for nonprofits as a teenager
  • 15+ years in enterprise sales: fintech, HR software, insurance and engineering software
  • Has built client and referral networks in Florida, Virginia and Brazil
  • Former BNI member, Elevated Success chapter

See Alexander's full background on LinkedIn

Company facts

Company
CHI (Collective Human Intelligence)
Founded
2024
Based in
Manatee and Sarasota County, Florida
Serves
Florida trades, field service and manufacturing businesses
Founder and CEO
Alexander Cook

What we believe

Every role matters

The tech, the dispatcher, the estimator and the owner all built the records. Everyone who did the work should share in what it earns.

The owner decides

We recommend. You choose what's sold, to whom, and on what terms. Nothing moves without your signature.

Plain words, in writing

Fees, exclusivity and buyer terms are explained without jargon and put on paper before you sign.

Local and in person

We come to your shop. Florida only, so we can always show up.

Leave every client better off

If your records aren't ready to sell, you still leave with an inventory and a plan to make them useful.

We're new, and we say so

CHI's data program launched in 2026, so you won't find a wall of reviews here yet. We're working with a small group of founding clients in Florida first. Here's what you get instead of a long track record:

  • The founder on every call and at every meeting
  • Every promise in writing, published here
  • A sample of the report you'll receive, before you commit to anything
  • A first call that costs you nothing

Why "university"?

Because the work is teaching. Your records teach machines how real work gets done. Your company's own AI teaches the next generation of your crew. And we teach owners what their records are worth, so the decision stays theirs.

Let's talk about your records.

The first call is free. Thirty minutes, no paperwork, no obligation.

Book a free data inventory call
Book a free data inventory call